![]() IMC is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target audience. ![]() One way of doing this is by creating an integrated marketing communications (IMC) strategy. But if you want your business to survive and thrive in the long term, you also need to focus on building and growing a reputable brand as well. Sure, you may get a quick influx of sales from a growth hacking tactic. The biggest issue with growth hacking is that it’s focused on quick wins that don’t often have long-term viability. Why you should primarily focus on brand-building instead of “quick win” tactics Instead, allow yourself to think in terms of a scrappy startup and come up with creative ways to market your business at a low cost… but don’t try to copy growth hacks that have already been overdone. This is because they have already been done and have, thus, lost their effectiveness as other companies caught on and used the tactics themselves. The problem is that any growth hacks you find on the internet probably won’t work that well anymore. The known strategies of “growth hacking” may be outdated, but creative and growth-minded individuals can always find ways to succeed on a budget. But you can see examples of these guerrilla marketing–style tactics as early as humans started creating and growing businesses. Growth hacking is nothing new sure, the term was coined just over a decade ago. Like this marketing hack the team behind the movie “IT” used for the premiere: It’s similar to old-school guerrilla marketing-doing things in a creative way to draw attention to your business. ![]() Longer answer: If you are creative, you can absolutely come up with unique ways of marketing your business for little-to-no cost. Do growth hacking tactics still work today?
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